ConnectingDirectors.com - Funeral Industry Articles By: Kizer and Bender

If you use this wall and the area on the floor in front of it to house basic product, you are making a costly mistake. Instead, use the Power Wall and surrounding floor space to display new items, to show an ensemble, and to feature high profit items. Each selection room actually has more than one Power Wall: stand in various places throughout the selection room and look around, the walls that stand out are Power Walls.

Read more: Which Layout is Right For Your Selection Room (Part 2- Merchandising Power Walls)

If you already have a blueprint of your selection room then you are ahead of the game. A blueprint will help you determine layout and appropriate locations for merchandise departments. If you don?t have one, don?t worry! Get a large piece of paper and draw a schematic of your own. Measure the sales area, carefully noting all the nuances including columns, doors, etc. Next, mount your schematic to a piece of foam core board, and overlay it with transparent tissue paper. Now, you will be able to merchandise and re-merchandise your arrangement room on paper before you touch a single fixture.

Read more: Which Layout is Right For Your Selection Room? (Part 1)

Read more: Inside The Front Door and The Decompression Zone