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ConnectingDirectors.com - Funeral Industry Articles By: Ron Rosenberg

Do You Like Them TODAY?

image: The more specific you are with your vendors and suppliers, the greater the likelihood that you’ll get the service you expect.

Ambiguity can be a problem when dealing with vendors and suppliers. If you’re not clear in communicating your expectations, you may not get the results you want, as you will see below.

One week each summer, we visit my wife's family in the Adirondack Mountains in upstate New York. During the vacation, we go to the Great Escape theme park with some of the family.

On the way to the park this year, we stopped at a sub shop to pick up some sandwiches for lunch. We ordered our subs and walked over to the display with the bags of potato chips. There were several varieties including plain, barbecue, salt and vinegar, and sour cream & onion.


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"Welcome to My Universe!"

There are times when a company’s ability to accommodate the need of the customer is impressive. However, there are many more times when the process seems to serve just the opposite purpose. There are times when I'm totally impressed with a company's ability to accommodate the needs of its customers. Unfortunately, there are many more times when a company's process seems to serve just the opposite purpose.

Since I'm on the road a lot, the accuracy of my travel arrangements is extremely important. A canceled flight or a problem with my hotel or car reservation can complicate a trip and distract me from my work. Even though Lisa, our Office Manager, double-checks all of my reservations, problems still do occur.


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Nightmare at 2:00 A.M.

As you work with your customers, always keep the mission, vision and values of your organization in the front of your mind.

Of all the problems that organizations face when serving their customers, the simple truth is that most simply do not understand what business they’re in. They lack a clear view of the type of services that will meet their customers’ particular needs and expectations. An experience I had in Atlanta very late one night is a prime example of how this lack of understanding can have a dramatic impact on how a customer views a particular organization.

My client base includes businesses, associations, government agencies, and educational institutions all across North America. Sometimes, two clients may book programs on successive dates that are on opposite sides of the country. Normally I try to reschedule these situations, but on this occasion, it was unavoidable.


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Funeral Industry - We Only Hire Captains

When you’re looking to hire the right employees, hire only “captains” and maybe yours can be a “high-flying” organization as well.

One of the most difficult challenges facing growing companies today is hiring the right people. It’s not enough to hire a person with one particular position in mind. You need to consider how you will be able to utilize this person’s skills as his or her position evolves. One company that you’ll recognize immediately has a unique approach to meeting this challenge.

Several pilots from American Airlines live in our neighborhood, partly because it’s a close commute to the airport, and partly because it’s far enough away to pretty much eliminate any noise from overhead air traffic. At a recent neighborhood party, several of the pilots were discussing how their company hired and promoted within the system.


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