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ConnectingDirectors TV - CDTV

CDTV is the world's most fun funeral industry webshow, focused on industry trends, information, and products and how they can make funeral homes more profitable. Hosted by Ryan Thogmartin, CEO of ConnectingDirectors.com, the show has a very relaxed and personal feel as Ryan opens up to share his thoughts on the progression of the funeral industry by incorporating conversation based off personal experience as well as articles and news published on ConnectingDirectors.com. Aside from funeral industry news and articles, Ryan will also be doing hands on reviews of some of today's most popular funeral industry products.

If you have product you would like to submit for review or would like advertising information, please send an email to This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

 

An Outsider's Perspective of The Funeral Industry - CDTV Episode #12

imageCDTV is the world's most fun funeral industry webshow, focused on industry trends, information, and products and how they can make funeral homes more profitable.

I have been so lucky this week to have my Dad with me at the ICCFA Convention. This is his very first experience with the funeral industry, besides attending a funeral service. The only things he really knows about the industry are things that I have told him.

Since asking my Dad to join me in my booth (to help man the booth while I run around and meet some peeps), I have had to take some time to get him fluent with the site. So for the last few weeks he has been getting our daily email and reading many of the articles.

Before the start of the convention I sat my Dad down and asked him what his expectations were for the convention and what type of things he expected to see, as well as his perception of the industry and funeral directors. Our short video conversation is below.

After the convention is over we are going to do another video and get his honest opinion of what he thought (that should be very exciting).

I hope you enjoy!!


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Content is King, See You in San Antonio - CDTV Episode #11

imageCDTV is the world's most fun funeral industry webshow, focused on industry trends, information, and products and how they can make funeral homes more profitable.

Have you ever wondered what goes into making the ConnectingDirectors.com booth at a convention? In this episode Ryan gives you and inside look at what makes up the ConnectingDirectors.com ICCFA Convention booth.

Ryan also clears the air regarding an article he did in response to an email he received from FuneralNet. Content is king!!


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Wrap Yourself in Personalization - CDTV Episode #10

imageCDTV is the world's most fun funeral industry webshow, focused on industry trends, information, and products and how they can make funeral homes more profitable.

Personalization, Personalization, Personalization...this seems like a word we are hearing an awful lot lately. But there is good reason for it...Families find value in personalization!

Think about it, if I were going to give you an ink pen would you want one that was plain or one that had your name engraved on it? Personalization always wins.

The following video shows a product that is making waves is over 700 funeral homes across the country. I have heard about the product but had not had a chance to touch it or see it, so I ordered one and put it to the test.

This product allows your families to wrap themselves in personalization, which is adding value to you and your business.

Watch this episode to find out what the product is and how much it blew me away!


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CDTV Episode #9 - Hands On Review - Heartsong Memory Beads

imageCDTV is the world's most fun funeral industry webshow, focused on industry trends, information, and products and how they can make funeral homes more profitable.

We are very excited to bring to you our very first hands on product review.

In this episode Ryan dives into a sample box sent to him from Heartsong Memory Beads. The package that Ryan reviews is the same package a prospected funeral home would receive. The box includes everything the funeral director would need to display the memory beads to a family.

This episode is again filmed in a special location, so make sure you watch this episode and check out Heartsong Memory Beads.

Also below is a video made by Heartsong Memory Beads showing how one of their memory beads is made and also a photo gallery of the beads they sent me for our hands on review...very cool!!


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Read more: CDTV Episode #9 - Hands On Review - Heartsong Memory Beads

   

CDTV - Episode #8 - Merchandising Guru's Rich Kizer and Georganne Bender Share Tips to Make You More Profitable

imageCDTV is the world's most fun funeral industry webshow, focused on industry trends, information, and products and how they can make funeral homes more profitable.

In this episode Ryan again turns his downtown Chicago hotel room into a low budget Hollywood set, and invited world renown merchandising guru's Rich Kizer and Georganne Bender of Kizer and Bender to share some merchandising tips that will help make funeral professionals more profitable.

Georganne and Rich have been hired by industry associations like NFDA and CANA to assemble merchandising focus groups related to the funeral industry. Georganne and Rich themselves have also posed as "mystery shoppers" planning their own funerals to go deep inside many funeral home showrooms.

Through their focus groups Kizer and Bender have been able to develop many merchandising techniques to help funeral homes increase their profitability.

In the follow episode of CDTV Kizer and Bender share some of those tips with you!!


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Read more: CDTV - Episode #8 - Merchandising Guru's Rich Kizer and Georganne Bender Share Tips to Make You More Profitable

   

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