ConnectingDirectors TV - CDTV

Personalization, Personalization, Personalization...this seems like a word we are hearing an awful lot lately. But there is good reason for it...Families find value in personalization!

Think about it, if I were going to give you an ink pen would you want one that was plain or one that had your name engraved on it? Personalization always wins.

The following video shows a product that is making waves is over 700 funeral homes across the country. I have heard about the product but had not had a chance to touch it or see it, so I ordered one and put it to the test.

This product allows your families to wrap themselves in personalization, which is adding value to you and your business.

Watch this episode to find out what the product is and how much it blew me away!

Read more: Wrap Yourself in Personalization - CDTV Episode #10

We are very excited to bring to you our very first hands on product review.

In this episode Ryan dives into a sample box sent to him from Heartsong Memory Beads. The package that Ryan reviews is the same package a prospected funeral home would receive. The box includes everything the funeral director would need to display the memory beads to a family.

This episode is again filmed in a special location, so make sure you watch this episode and check out Heartsong Memory Beads.

Also below is a video made by Heartsong Memory Beads showing how one of their memory beads is made and also a photo gallery of the beads they sent me for our hands on review...very cool!!

Read more: CDTV Episode #9 - Hands On Review - Heartsong Memory Beads

In this episode Ryan again turns his downtown Chicago hotel room into a low budget Hollywood set, and invited world renown merchandising guru's Rich Kizer and Georganne Bender of Kizer and Bender to share some merchandising tips that will help make funeral professionals more profitable.

Georganne and Rich have been hired by industry associations like NFDA and CANA to assemble merchandising focus groups related to the funeral industry. Georganne and Rich themselves have also posed as "mystery shoppers" planning their own funerals to go deep inside many funeral home showrooms.

Through their focus groups Kizer and Bender have been able to develop many merchandising techniques to help funeral homes increase their profitability.

In the follow episode of CDTV Kizer and Bender share some of those tips with you!!

Read more: CDTV - Episode #8 - Merchandising Guru's Rich Kizer and Georganne Bender Share Tips to Make You More Profitable

CDTV is still on the road this week!! While in Chicago for the Wilbert Funeral Services annual Sales Meeting, Ryan has the opportunity to site down for a short but information interview with Tributes.com Vice President John Heald.

John and Ryan discuss not only technology and funeral service and how they can mesh together, but the state of the funeral industry and where it is headed. John also lays out the foundation of Tributes.com and their goals for the future and the industry. Our industry is rapidly changing due to the demands of the consumer. What are we going to do to embrace these changes?

This is the first site down interview we have done on CDTV and we had a great time. Is this something you would like to see more of?

Read more: CDTV Episode #7 - Where is the Funeral Industry Headed? Interview WIth John Heald From Tributes.com