FOR IMMEDIATE RELEASE MEDIA CONTACT:

Stephen Weeks

(912) 596-6016

FuneralStat launches first online market tracking system for funeral industry

Subscription service part of movement to push death care business into the information age

SAVANNAH, GA – Funeral homes and other businesses in the increasingly competitive death care industry cannot afford to lose track of their competition, but monitoring market share can be a tedious and inefficient process.

Until now.

FuneralStat (www.funeralstat.com) is the first on-line market-share tracking service created to eliminate the laborious task of manually counting obituaries while providing an accurate, timely assessment of virtually any market in the United States. FuneralStat provides funeral homes and vendors with a cost effective, efficient system to stay up to date by taking advantage of the technology and convenience of the information age.

“Companies in other industries use the internet extensively to gauge their performance against their peers,” said FuneralStat founder Scott Weeks, a fifth generation funeral director at a family owned funeral home in Savannah, Ga. “Why should people in the death care industry still be thumbing through obituaries and manually charting data when the information is easily accessible online in seconds? FuneralStat provides them with the information they need when they need it in whatever format they choose.”

FuneralStat is part of the evolution of the funeral industry, and Weeks designed the service to accommodate people in the end-of-life service industry who need to stay a step ahead of the competition by staying in tune to the market­place. Through extensive research, Weeks commissioned the construction of dependable software that compiles data from obituaries published in most major U.S. newspapers and generates online reports and email updates in a variety of chart and graph views according to the subscriber’s preference. Subscribing to the service and choosing a market requires only a few minutes, and the introductory monthly subscription cost is only $10.

Unique and useful features of the service include accessing online reports from anywhere with an internet connection, archiving data to create a market share history for the life of the subscription and the ability to read each individual obituary within any report. FuneralStat is currently available in Georgia and Massachusetts, and Weeks said the service will be available nationwide this summer.  

“People in this industry need this information to make smart, informed decisions about their business,” Weeks said. “They need to know where they stand against their competitors, and they need to know sooner rather than later. And vendors from coffin and urn manufacturers to monument companies need to be able to adjust their sales strategies by knowing which funeral homes are growing and expanding.”

Please contact FuneralStat at (912) 897-3818 for more information or visit www.funeralstat.com to learn more. Members of Connecting Directors are eligible for a free month of service and can register by calling FuneralStat.